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Why you should run employee engagement surveys

Employee engagement is far more than just having a happy employee who is satisfied with their job. Your employees in your organisation may seem content and enjoy being in the office, but are they truly engaged?

Measure employee engagement levels in your company

The main reason for conducting an employee engagement survey is to measure your organisations level of engagement. You can measure primary drivers for you to assess whether your company employees are engaged or disengaged.

Drivers can include: career advancement, job role clarity, training, management, opportunities to grow and recognition.

Make your employees voices heard

Not all employees will have the self-confidence to raise issues with their managers face-to-face. That’s why an employee engagement survey is an ideal way to see how your employees are feeling while remaining completely anonymous.

It’s a transparent feedback channel that establishes two-way dialogue and gives the employees to voice their concerns. It also sends out a message of inclusion and shows their opinions are valued.

To increase employee engagement

Obviously, you don’t only want to measure employee engagement, you want to increase this as well as higher levels of productivity in your company.

The data contained in our surveys can help you build actionable next steps, as it will allow you to identify strengths, weaknesses and opportunity within your company. It is completely up to you whether you will develop separate plans for tackling the stronger and weaker areas of engagement or a holistic plan. Either way, you’ll have sufficient insights to act on increasing engagement.

Learn from engaged business units

Analysing areas of the survey such as management effectiveness or employee satisfaction across different business units can give you real outcomes for change. Using an employee engagement survey to assess levels of engagement can highlight areas within your company that are best-practice.

Consider this: If a business unit ranks high for engagement, focus on how it’s been able to achieve those levels and use it as a yardstick for boosting engagement in other business units across the organisation.

Benchmark company engagement results of industry engagement results

Conducting regular employee engagement surveys gives you a great opportunity to compare your company statistics with industry engagement statistics. You’ll gain a clear understanding of how your company is performing, in terms of employee engagement, against companies of the same size or industry.

This allows you to understand whether your engagement challenges are specific to your company or is a challenge faced across the industry.

Ready to create your own employee survey?

Book a demo with our client success team or create an account.